LEUVEN Beer packaging by Wonchan Lee

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DESIGN DETAILS
DESIGN NAME:
LEUVEN

PRIMARY FUNCTION:
Beer packaging

INSPIRATION:
An ice bag (clear plastic bag) was the motif, and from there whole new direction and concept from the previous were conducted.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Differentiation is probably the most important factor in packaging thesedays. It clearly is a new approach and concept for beer packaging: not breakable, costs less to produce, lighter to carry, therefore advantage in delivery and production. From brainstorming to branding, choosing materials and finishing, the solution differentiates itself from other premium Belgian beer competitors in the market.

OPERATION / FLOW / INTERACTION:
Two panels with velcros are holding the beers securely when closed. The carrying pack opens flat.

PROJECT DURATION AND LOCATION:
The project started in July 2012 in Melbourne and finished in October 2012.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
- PET bags to contain the beer and are securely vacuum-sealed. - UV printed - 20mm X-board for the carrying pack

SPECIFICATIONS / TECHNICAL PROPERTIES:
574 mm wide 300 mm high 40 mm thick excl. the beer

TAGS:
beer packaging, minimalist, high-end, belgian, premium

RESEARCH ABSTRACT:
Initial research was mainly conducted through inspecting the market such as liquor stores and major supermarkets. For visual research, design books, magazines and online references via Pinterest are the main source. Strategy had to be made carefully to differentiate the design from other competitors in the market such as Duvel, Hoegaarden.

CHALLENGE:
In order to differentiate the design from other packaging, complete new ways of thinking were required from scratch – material, typography, methods, etc.

ADDED DATE:
2013-09-26 12:47:27

TEAM MEMBERS (3) :
Designer: Wonchan Lee, Photography: Wonchan Lee and Creative Director: Wonchan Lee

IMAGE CREDITS:
Image #1: Photographer Wonchan Lee, 2012
Image #2: Photographer Wonchan Lee, 2012
Image #3: Photographer Wonchan Lee, 2012
Image #4: Photographer Wonchan Lee, 2012
Image #5: Photographer Wonchan Lee, 2012

Visit the following page to learn more: http://minimalist.kr/folio_leuven.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
minimalist

PROFILE:
minimalist is an award winning 'biutique' design studio based in the heart of Gangnam, Seoul, Korea. Our works have been featured globally and we have been working with various clients all across the globe including Australia, US, China, Germany, Swiss and Korea. We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away.

NOMINATION DETAILS

Leuven Beer Packaging by Wonchan Lee is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Leuven Beer Packaging by Wonchan Lee is Winner in Packaging Design Category, 2013 - 2014.



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