LEUVEN Beer packaging by Wonchan Lee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: LEUVEN PRIMARY FUNCTION: Beer packaging INSPIRATION: An ice bag (clear plastic bag) was the motif, and from there whole new direction and concept from the previous were conducted. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Differentiation is probably the most important factor in packaging thesedays. It clearly is a new approach and concept for beer packaging: not breakable, costs less to produce, lighter to carry, therefore advantage in delivery and production. From brainstorming to branding, choosing materials and finishing, the solution differentiates itself from other premium Belgian beer competitors in the market. OPERATION / FLOW / INTERACTION: Two panels with velcros are holding the beers securely when closed. The carrying pack opens flat. PROJECT DURATION AND LOCATION: The project started in July 2012 in Melbourne and finished in October 2012. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - PET bags to contain the beer and are securely vacuum-sealed. - UV printed - 20mm X-board for the carrying pack SPECIFICATIONS / TECHNICAL PROPERTIES: 574 mm wide 300 mm high 40 mm thick excl. the beer TAGS: beer packaging, minimalist, high-end, belgian, premium RESEARCH ABSTRACT: Initial research was mainly conducted through inspecting the market such as liquor stores and major supermarkets. For visual research, design books, magazines and online references via Pinterest are the main source. Strategy had to be made carefully to differentiate the design from other competitors in the market such as Duvel, Hoegaarden. CHALLENGE: In order to differentiate the design from other packaging, complete new ways of thinking were required from scratch – material, typography, methods, etc. ADDED DATE: 2013-09-26 12:47:27 TEAM MEMBERS (3) : Designer: Wonchan Lee, Photography: Wonchan Lee and Creative Director: Wonchan Lee IMAGE CREDITS: Image #1: Photographer Wonchan Lee, 2012 Image #2: Photographer Wonchan Lee, 2012 Image #3: Photographer Wonchan Lee, 2012 Image #4: Photographer Wonchan Lee, 2012 Image #5: Photographer Wonchan Lee, 2012 |
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| Visit the following page to learn more: http://minimalist.kr/folio_leuven.html | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: minimalist PROFILE: minimalist is an award winning 'biutique' design studio based in the heart of Gangnam, Seoul, Korea. Our works have been featured globally and we have been working with various clients all across the globe including Australia, US, China, Germany, Swiss and Korea. We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away. |
| AWARD DETAILS | |
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Leuven Beer Packaging by Wonchan Lee is Winner in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Wonchan Lee. · Click here to register inorder to view the profile and other works by Wonchan Lee. |
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