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Valerii Sumilov Et Cetera Merlot Exclusive quality wine
Et Cetera Merlot Exclusive quality wine is Golden Design Award winner in 2013 - 2014 Packaging Design Award Category.
Et Cetera Merlot Exclusive quality wine

The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. The task was to create a stylish and minimalistic design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.

Et Cetera Merlot Exclusive quality wine
Valerii Sumilov Et Cetera Merlot
Valerii Sumilov Exclusive quality wine
Valerii Sumilov design
Valerii Sumilov design
Valerii Sumilov

For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.

Shumi Love Design (tm)

Our agency is a collective of professionals able to fulfill tasks of any difficulty in the domain of graphic design. By paying close attention to client’s requests and current market trends we create a visual identification for your brand, ensuring your brand’s or service’s wide recognition.