BRIEF: To create a limited release, premium brand in honour of the former company CEO—the Matriarch. SOLUTION: The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength. The design inspiration draws on the medieval art form of illuminated letters. The brand mark is woven into the M symbol and elevated off the label through the combined finishes of embossing, high-build varnish and foiling. The capsule label is a simple cross style band die-cut, embossed and foiled. The package is presented in a raw wooden box.

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