The design inspiration draws on the medieval art form of illuminated letters.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
BRIEF: To create a limited release, premium brand in honour of the former company CEO-the Matriarch.
SOLUTION: The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength.
OPERATION / FLOW / INTERACTION:
This product is targeted at a discerning consumer, so the packaging communicates
the premium nature of the brand in a simple and elegant way.
PROJECT DURATION AND LOCATION:
From concept through to production took 5 months. The brand was released in February 2013.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The brand mark is woven into the M symbol and elevated off the label through the combined finishes of embossing, high-build varnish and foiling. The remaining design elements are embossed and foiled, sitting on a sumptuous velvety black achieved by a double pass of black printed on an uncoated stock. The capsule label is a simple cross style band die-cut, embossed and foiled.
The product is presented in a raw wooden box with the brand mark simply screen printed on the lid and front panels.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Both the front and back labels are tapered to seamlessly fit the bottle profile, maximising the natural elegance of its shape.
The front label is 100mm wide by 145mm high, the back label is 68mm wide by 135mm high. Applying such a large label with critical neck label alignment made this job quite challenging but the result was impeccable.
Premium wine, premium wine packaging, wine box, wine packaging, wine, beverage, luxury
The client wanted this product to have a regal feel, to have confidence and yet be understated. To deliver this result, was like choosing a stunningly simple piece of jewelry worn against an unassuming black dress. The only way to achieve this was to employ a clever combination of print finishes, too much of anything would have tipped it over the edge. Balance is everything.
For any design to look understated and yet elegant and refined is always a challenge. Space, balance and proportions have to work in complete harmony for
a label to create this sort of aesthetic.
TEAM MEMBERS (1) :
Angela Spindler-Depot, 2013.