Eggs for Soldiers is a free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes.

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

We have been working with Noble Foods since 2006. As their brand design consultants we have worked hand in hand to create and manage a number of successful brands in their own portfolio, whilst supporting and helping them to build their activity and growth across Europe as the biggest egg supplier to retailers and food companies.