Eggs for Soldiers Free range eggs by Springetts Brand Design

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DESIGN DETAILS
DESIGN NAME:
Eggs for Soldiers

PRIMARY FUNCTION:
Free range eggs

INSPIRATION:
We were approached by Noble Foods who wanted to introduce a new brand into the egg fixture. We then had the idea to raise awareness of the Help for Heroes charity using eggs, a commodity bought on a weekly basis.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Eggs for Soldiers is a new free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by all our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using distinctive, iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes. The design uses military fabric to create a jolt at the fixture, with strong standout from brand blocking.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in Jan 2011 and has been an ongoing to date.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Egg carton

SPECIFICATIONS / TECHNICAL PROPERTIES:
6 and 10 pack egg cartons.

TAGS:
eggs, free range, soldiers, help for heroes, Springetts, Noble Foods, charity

RESEARCH ABSTRACT:
The concepts did not undergo any qualitative research testing.

CHALLENGE:
-

ADDED DATE:
2013-03-04 04:54:22

TEAM MEMBERS (2) :
Designer: Jon Vallance and Creative Director: Moyra Casey

IMAGE CREDITS:
Springetts Brand Design, 2012.

Visit the following page to learn more: http://www.springetts.co.uk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Springetts Brand Design Consultants/ Noble Foods

PROFILE:
We have been working with Noble Foods since 2006. As their brand design consultants we have worked hand in hand to create and manage a number of successful brands in their own portfolio, whilst supporting and helping them to build their activity and growth across Europe as the biggest egg supplier to retailers and food companies.

NOMINATION DETAILS

Eggs For Soldiers Free Range Eggs by Springetts Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Eggs For Soldiers Free Range Eggs by Springetts Brand Design is Winner in Packaging Design Category, 2012 - 2013.



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