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Ruud Belmans Coca-Cola 125 years of design Exhibition
Coca-Cola 125 years of design Exhibition is Golden Design Award winner in 2012 - 2013 Interior Space and Exhibition Design Award Category.
Coca-Cola 125 years of design Exhibition

Pinkeye was asked to design this 500 m2 exhibition about the rich history of 125 years of Coca-Cola as a design innovator. We established a strong coherent unity by drawing up a clear message track and translating this into a spatial form. The moment visitors enter the main space they are met with a gigantic Coca-Cola logo seemingly filling up the whole room, breaking up into smaller intricate but always recognisable fragments as the visitors explore the exhibition. 5 main themes were connected literally by a red line, guiding people throughout the key content.

Coca-Cola 125 years of design Exhibition
Ruud Belmans Coca-Cola 125 years of design
Ruud Belmans Exhibition
Ruud Belmans design
Ruud Belmans design