Inspired by fishing enthusiasts, Solar Fishing Lure is a solar-powered fishing bait. Used just as the conventional baits, it has the advantage of shining in deep water with its LED lights, charged by sun. Presented in a six-piece package set, it is designed for sea lovers that chase fish no matter it is day or night.

Industrial Designer Dr. Hakan Gürsu, has succeeded as an extraordinary illustrator, designer and intellectual internationally. DESIGNNOBIS Design / Innovation firm that he has founded is selected among Turkey’s Top 40 Entrepreneur Firms. He’s been honored in world’s prestigious design competitions by winning over 205 design awards within 14 years and made Turkey rank second in design field. He contributed to several national and international organizations as a speaker on innovation, creative thinking, design and R&D. Ranging from boats, toys and furniture to electrical devices, his environmentally friendly and visionary projects are introducing unusual solutions to common problems. He continues to train design students at METU.

Designnobis is an award winning design consultancy with a visionary approach on product design. Founded in 2006, we have ranked among top industrial design firms by achieving 45 design awards only through 5 years. Specializing in product development and brand identity, we help our clients to differentiate in market by creating products and services with strategic value. We handle design services from research and concept development phase to prototyping and production process. Acting upon the creativity and interdisciplinary teamwork that product development process requires, we aim to become a sustainable innovation center. Our skills include product design, space design, strategy development, brand identity, prototyping and graphic design.