This revolutionary handbags combine the unique shape of a globe with the functionality of a woman's handbag. It's design allows for hand or shoulder carriage. We provide the bags with multiple surfaces suitable for multiple occasions. The Fugoo Concept represents a symbiosis of two principles whose smallest common denominator is the hard shell. These principles are optimum protection of contents and liberty of shape. The sphere simplicity of form is exceptional for a handbag and with it’s versatile surface options becomes a „must“ for the fashion afficionado of modern times!

The company has been incorporated in 2012 in order to market and promote designs of the Austrian fashion designer Susanne Leitner. It operates under the "Fugoo" brand. The first "Fugoo" flagship store opened doors in December 2012 in Graz, Austria.