Fugoo Cult Bag Handbag by Susanne Leitner

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DESIGN DETAILS
DESIGN NAME:
Fugoo Cult Bag

PRIMARY FUNCTION:
Handbag

INSPIRATION:
Throughout my education I once wrote a paper dealing with the history and future of handbags, When doing so I realized that the concept of hardshell handbags had been explored before but the principle never made it into the broader fashion market. This was astonishing, specifically as a stable, somewhat rigid structure offers multiple design opportunities not applicable to softshell bags. Apart from new dimensions in material selection a hard shell offers the opportunity to fully integrate functional elements like handles, locks etc. right into the desired shape of a bag.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Fugoo Concept represents a symbiosis of two principles whose smallest common denominator is the hard shell. These principles are optimum protection of contents and liberty of shape. Protection of content gains importance in a period where everybody carries electronic devices like smartphones and becomes a key deliverable when designing bags, specifically handbags. At the same time, the technology opens up new dimensions to the selection and design of materials. Wood, glass or metal, even rigid materials can be used to shape the surface of the bag.

OPERATION / FLOW / INTERACTION:
How to open: The bag opens when you pull the magnetic latch inside the handle opening. The two half spheres will then open up and allow access to the compartment. How to close: The bag closes when you push the two half spheres together. The magnetic latch wll arrest with a click! The JoJo = Strap The bag can also be carried over the shoulder by just pulling out the JoJo strap which will automatically retract into it’s compartment when no longer needed.

PROJECT DURATION AND LOCATION:
We started the FUGOO project in 2011 and presented the result to the public for the first time in 2012.

PRODUCTION / REALIZATION TECHNOLOGY:
Two half spheres (one of them with the carrying-hole) build the outer hull, a further sphere segment forms the inner compartment. Two half-circle dividers seperate the carrying-area from the actual compartment. One divider creates a sub- compartment housing the strap mechanism, you can simply pull out the strap when needed and when released it will retract by itself. The second divider bears a stopper to avoid extensive opening of both half spheres. The first half sphere is attached to the inner sphere shell, together they form the inner, fillable case.

SPECIFICATIONS / TECHNICAL PROPERTIES:
We offer the bag in two standard sizes: 16 cm (diameter) 18 cm (diameter)

TAGS:
Fugoo, Susanne Leitner, Bag, Sphere, Globe, Rivet, Cult Bag, Objektdesign, Luggage

RESEARCH ABSTRACT:
I started my research with the historic development of handbags. During the first design – steps I realized that the hardshell principle offers a multitude of design options And a bag did not necessarily have to look like a bag! In order to proof this thesis I selected the simplest and most logical shape, the sphere, for my first project.

CHALLENGE:
When I started this project my budget was very low, so I had to acquire the manual skills to produce these bags by myself. This was definitely the hardest part of this project.

ADDED DATE:
2013-02-15 07:34:04

TEAM MEMBERS (1) :


IMAGE CREDITS:
Susanne Leitner, 2012.

Visit the following page to learn more: http://www.fugoo.at
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Objektdesign Susanne Leitner KG

PROFILE:
The company has been incorporated in 2012 in order to market and promote designs of the Austrian fashion designer Susanne Leitner. It operates under the "Fugoo" brand. The first "Fugoo" flagship store opened doors in December 2012 in Graz, Austria.

NOMINATION DETAILS

Fugoo Cult Bag Handbag by Susanne Leitner is a Nominee in Fashion and Travel Accessories Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Fugoo Cult Bag Handbag by Susanne Leitner is Winner in Fashion and Travel Accessories Design Category, 2012 - 2013.

· Read the interview with designer Susanne Leitner for design Fugoo Cult Bag here.

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