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Marcelo Lopes Design Caesar Park Hotels and Resorts Design Strategy
Caesar Park Hotels and Resorts Design Strategy is Silver Design Award winner in 2012 - 2013 Graphics and Visual Communication Design Award Category.
Caesar Park Hotels and Resorts Design Strategy

The main goal of this new project was to save resources. Results include: fifty percent reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitating the search for the items, improved durability (Some support materials were substituted.) And a sustainable design was achieved by replacing some plastic or TNT materials with 100% cotton fabric. All paper types specified in the new project are FSC certified papers.

Caesar Park Hotels and Resorts Design Strategy
Marcelo Lopes Design Caesar Park Hotels and Resorts
Marcelo Lopes Design Design Strategy
Marcelo Lopes Design design
Marcelo Lopes Design design
Merchan-Design / Marcelo Lopes

Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br