The wine market is experiencing a shift due to changes in product appeal as Millennial and Generation X consumers demonstrate their discerning taste. There is a new appreciation for a fresh approach to communicating creativity and vibrant alternatives in the marketplace. Bonfire Wines is dedicated to innovation in this market by offering high quality wines in convenient packaging at a great value to the customer.

We live for the “Bonfire” experiences in life – like doing the things you love and sharing moments with family and friends. Our award-winning winemakers create high quality wines from distinctive growing regions in California. We believe you deserve choice in a wine that goes where you go and leaves a smaller impact on the earth when you are done. Now you have the freedom to enjoy delicious wine during life’s "Bonfire" moments wherever, and whenever you want.