Bonfire Wines Wine by Eric Steigelman

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DESIGN DETAILS
DESIGN NAME:
Bonfire Wines

PRIMARY FUNCTION:
Wine

INSPIRATION:
-

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bonfire Wines is for Millennial and Generation X consumers who look for creativity and vibrant alternatives in the wine marketplace. They love to travel, explore, and enjoy premium quality wines in a variety of settings; such as around a fire, on a patio, sailboat, or simply at home sharing with friends and family. Traditional glass bottle packaging is limited in its functionality; it is heavy, it may break, and the wine will degrade after one week of being opened. To find a package that fit well with the brand’s message, we developed a flexible stand-up pouch that holds two 75cl wine bottles and selected a Tetra-pak carton that holds three glasses of wine. Both packages significantly improve performance and consumer interaction: The wine pouch is lightweight and easy to carry using the built-in handle. It also has a smaller package to product ratio of 3% instead of 40% for glass, which means less package waste. Following research and testing, we selected a pouch lamination that uses several layers of FDA approved (BPA free) materials with high oxygen and moisture barrier designed to preserve the quality and care that goes into crafting each wine. As you pour a glass from the easy-open tap, the wine pouch deflates, minimizing exposure to oxygen and extending the taste profile up to four weeks after opening.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in February 2012 and finished in August 2012 in Atlanta, Georgia USA.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Laminated films, pouch conversion

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 178mm x Depth 76mm x Height 279mm (1.5L Stand-up Flexible Pouch)

TAGS:
Wine, Pouch, Tetra-pak, Modern, Contemporary, Premium, Sustainable

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was to demonstrate the wine's premium quality and to improve consumer interaction using reliable packaging that was lightweight, easy to transport, and would protect the wine's quality and taste profile.

ADDED DATE:
2012-09-30 13:43:58

TEAM MEMBERS (1) :


IMAGE CREDITS:
Eric Steigelman, 2012.

Visit the following page to learn more: http://www.drinkbonfire.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bonfire Wines

PROFILE:
We live for the “Bonfire” experiences in life – like doing the things you love and sharing moments with family and friends. Our award-winning winemakers create high quality wines from distinctive growing regions in California. We believe you deserve choice in a wine that goes where you go and leaves a smaller impact on the earth when you are done. Now you have the freedom to enjoy delicious wine during life’s "Bonfire" moments wherever, and whenever you want.

NOMINATION DETAILS

Bonfire Wines Wine by Eric Steigelman is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bonfire Wines Wine by Eric Steigelman is Winner in Packaging Design Category, 2012 - 2013.



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