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Marcelo Lopes Design Amaranto Restaurant Institutional campaign
Amaranto Restaurant Institutional campaign is Golden Design Award winner in 2012 - 2013 Graphics and Visual Communication Design Award Category.
Amaranto Restaurant Institutional campaign

Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.

Amaranto Restaurant Institutional campaign
Marcelo Lopes Design Amaranto Restaurant
Marcelo Lopes Design Institutional campaign
Marcelo Lopes Design design
Marcelo Lopes Design design
Merchan-Design / Marcelo Lopes

Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br