Amaranto Restaurant Institutional campaign by Marcelo Lopes Design

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DESIGN DETAILS
DESIGN NAME:
Amaranto Restaurant

PRIMARY FUNCTION:
Institutional campaign

INSPIRATION:
Surrealism!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Regular day-to day images transformed into surrealism - each person´s take one the image leads to the understanding of the sense of humor behind them.

OPERATION / FLOW / INTERACTION:
With this campaign the number of hotel guests at the restaurant increased. Cards placed in the guest rooms: Many guests liked the cards and took them, substantially decreasing the number of cards initially produced and it was thus necessary to print more copies.

PROJECT DURATION AND LOCATION:
The creative project campaign was developed in 15 days and the period of the use of this campaign in the market was 6 months. Every 45 days were replaced images. The project has been used in all Amaranto restaurant - restaurants of Caesar Business hotels in Brazil, Argentina and Chile.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The materials used in this campaign were: Canvas for banners, paper and acrylic support for tent cards

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: Banner- 1,5 m x 80 cm Post cards and flyer´s 10 cm x 15 cm tent cards - 8 cm x 12 cm elevator media - differents sizes for each hotel, but most of them was between 20 cm x 30 cm to 30 cm x 42 cm

TAGS:
Institutional campaign, surrealism, restaurant, marcelo lopes designer, hotels and resorts, posters, tent cards, reinventing flavors

RESEARCH ABSTRACT:
Nowadays, given the large number of restaurants, the main focus is offering dishes other than traditional dishes. We analyzed the menu and came up with the name of the campaign, inspired by the restaurant’s cooking concept, whereby mixing different types of food actually result in new flavors. Thinking about it we research the name for the campaign and we decided for: Reinventing flavors!For the campaign development we research regular day-to-day images related to food and mixing the ideas and the images we transformed into surrealism images.

CHALLENGE:
The biggest challenge of this campaign: Cliente asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like.

ADDED DATE:
2012-09-28 13:52:13

TEAM MEMBERS (1) :
Marcelo Lopes and Ivan Bertasi

IMAGE CREDITS:
Marcelo Lopes Design, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Merchan-Design / Marcelo Lopes

PROFILE:
Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br

NOMINATION DETAILS

Amaranto Restaurant Institutional Campaign by Marcelo Lopes Design is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Amaranto Restaurant Institutional Campaign by Marcelo Lopes Design is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.

· Read the interview with designer Marcelo Lopes Design for design Amaranto Restaurant here.

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· Click here to register inorder to view the profile and other works by Marcelo Lopes Design.
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