This design was for the complete brand identity across all media for one of Europe’s most prestigious annual sports events, called the UEFA Europa League Final, commissioned by top soccer federation UEFA. In 2012 the Final was held in the Romanian city of Bucharest, and our creative concept was based on an energetic beam of light seen heading towards the soccer Stadium, inside of which was a detailed pattern inspired by local Romanian arts and crafts. This was then applied to airport posters, street banners, match tickets, press packs, as well as the stadium signage, player interview backdrops, security passes and stadium guides.

UEFA is the Union of European Football Associations, and represents 53 national football associations of Europe, runs national and club competitions, and controls the prize money, regulations and media rights to those competitions. One of their events, the UEFA Champions League, is the top club football competition in the world. They also run the European Championships for national teams every four years, and the annual UEFA Europa League, besides numerous other events. UEFA are also in the forefront of developing women's football, youth football and grassroots football throughout Europe.