UEFA Europa League Final 2012 Event branding by Cristian Cook |
Home > Winners > #26753 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: UEFA Europa League Final 2012 PRIMARY FUNCTION: Event branding INSPIRATION: The concept was called ‘The Journey to Victory’, which was expressed by a solitary beam of light that flowed through the city to its final destination — the Stadium. The detailed pattern used the intricate structure and detailing of Romanian arts and crafts, which was then entwined and integrated within the distinctive light beam. This was applied to a wide variety of items including match tickets, press packs, stadium signage, player interview backdrops and posters. From the moment you arrived at Bucharest airport you were confronted with strategically placed billboards and signage on transport, all creating an integrated look for the event. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design was for the complete brand identity across all media for one of Europe’s most prestigious annual sports events, called the UEFA Europa League Final, commissioned by top soccer federation UEFA. In 2012 the Final was held in the Romanian city of Bucharest, and our creative concept was based on an energetic beam of light seen heading towards the soccer Stadium, inside of which was a detailed pattern inspired by local Romanian arts and crafts. This was then applied to airport posters, street banners, match tickets, press packs, as well as the stadium signage, player interview backdrops, security passes and stadium guides. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2012-09-28 07:22:53 TEAM MEMBERS (1) : IMAGE CREDITS: Cristian Cook, 2012. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: UEFA PROFILE: UEFA is the Union of European Football Associations, and represents 53 national football associations of Europe, runs national and club competitions, and controls the prize money, regulations and media rights to those competitions. One of their events, the UEFA Champions League, is the top club football competition in the world. They also run the European Championships for national teams every four years, and the annual UEFA Europa League, besides numerous other events. UEFA are also in the forefront of developing women's football, youth football and grassroots football throughout Europe. |
| AWARD DETAILS | |
 |
Uefa Europa League Final 2012 Event Branding by Cristian Cook is Winner in Event and Happening Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Cristian Cook. · Click here to register inorder to view the profile and other works by Cristian Cook. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Cristian Cook's Event Design?
You will most likely enjoy other award winning event design as well.
Click here to view more Award Winning Event Design.
  |
 |
