To develop a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells "brigadeiro" sweets, we have recreated advertising prints from the 50's and the 60's and using the brigadeiro as a focal point. By replacing the popular old products (e.g.: margarine, soap, television set…) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter editions clichés.

Casa Rex is an international highly awarded design consultancy, with offices in São Paulo and London. Headed up by Gustavo Piqueira a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware.