Brigaderia Easter Edition 2012
At such commemorative times of the year, when brands tend to use similar visual codes, there is nothing better than moving away from clichés. So we have taken Brigaderia - a Brazilian confectionery store that sells brigadeiro sweets - back to more nostalgic times, by adapting vintage advertisements that had previously prompted popular products (such as margarine, soap and even television sets - all of which, have nothing to do with brigadeiros), and replacing them with images of the sweets.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project moves away from clichéd easter designs, by re-creating advertising prints from the 50s and 60s, using 'brigadeiro9; sweet as the focal point. - By combining the brand's vibrant visual universe and positioning the brigadeiros into the vintage ads, the visual identity becomes a pictorial representation of old advertising set within a new context. Fun, and certainly unique.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The packaging was created especially for an easter limited edition in March, 2012, and it lasted as long as easter season.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Several different packages were developed for the brigadeiro sweets. Most of them are made out of paper and there are also some wooden boxes covered with textured fabric.
SPECIFICATIONS / TECHNICAL PROPERTIES:
packaging, easter, limited edition, unique, casa rex, brigadeiro
TEAM MEMBERS (3) :
Creative director: Gustavo Piqueira / Samia Jacintho, Design: Gustavo Piqueira/ Samia Jacintho / Ana Lobo / Danilo Helvadjian and Assistant designers: Caroline Vapsys/ Marianne Meni
Gustavo Piqueira, 2012.