Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Brigaderia Easter Edition 2012 PRIMARY FUNCTION: Packaging INSPIRATION: At such commemorative times of the year, when brands tend to use similar visual codes, there is nothing better than moving away from clichés. So we have taken Brigaderia - a Brazilian confectionery store that sells brigadeiro sweets - back to more nostalgic times, by adapting vintage advertisements that had previously prompted popular products (such as margarine, soap and even television sets - all of which, have nothing to do with brigadeiros), and replacing them with images of the sweets. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project moves away from clichéd easter designs, by re-creating advertising prints from the 50s and 60s, using 'brigadeiro OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The packaging was created especially for an easter limited edition in March, 2012, and it lasted as long as easter season. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Several different packages were developed for the brigadeiro sweets. Most of them are made out of paper and there are also some wooden boxes covered with textured fabric. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: packaging, easter, limited edition, unique, casa rex, brigadeiro RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2012-09-25 09:55:37 TEAM MEMBERS (3) : Creative director: Gustavo Piqueira / Samia Jacintho, Design: Gustavo Piqueira/ Samia Jacintho / Ana Lobo / Danilo Helvadjian and Assistant designers: Caroline Vapsys/ Marianne Meni IMAGE CREDITS: Gustavo Piqueira, 2012. |
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| Visit the following page to learn more: http://www.casarex.com | |||||
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NAME: Casa Rex PROFILE: Casa Rex is an international highly awarded design consultancy, with offices in São Paulo and London. Headed up by Gustavo Piqueira a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware. |
| AWARD DETAILS | |
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Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira is Winner in Packaging Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Gustavo Piqueira. · Click here to register inorder to view the profile and other works by Gustavo Piqueira. |
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