Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira

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DESIGN DETAILS
DESIGN NAME:
Brigaderia Easter Edition 2012

PRIMARY FUNCTION:
Packaging

INSPIRATION:
At such commemorative times of the year, when brands tend to use similar visual codes, there is nothing better than moving away from clichés. So we have taken Brigaderia - a Brazilian confectionery store that sells brigadeiro sweets - back to more nostalgic times, by adapting vintage advertisements that had previously prompted popular products (such as margarine, soap and even television sets - all of which, have nothing to do with brigadeiros), and replacing them with images of the sweets.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project moves away from clichéd easter designs, by re-creating advertising prints from the 50s and 60s, using 'brigadeiro9; sweet as the focal point. - By combining the brand's vibrant visual universe and positioning the brigadeiros into the vintage ads, the visual identity becomes a pictorial representation of old advertising set within a new context. Fun, and certainly unique.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The packaging was created especially for an easter limited edition in March, 2012, and it lasted as long as easter season.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Several different packages were developed for the brigadeiro sweets. Most of them are made out of paper and there are also some wooden boxes covered with textured fabric.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
packaging, easter, limited edition, unique, casa rex, brigadeiro

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-09-25 09:55:37

TEAM MEMBERS (3) :
Creative director: Gustavo Piqueira / Samia Jacintho, Design: Gustavo Piqueira/ Samia Jacintho / Ana Lobo / Danilo Helvadjian and Assistant designers: Caroline Vapsys/ Marianne Meni

IMAGE CREDITS:
Gustavo Piqueira, 2012.

Visit the following page to learn more: http://www.casarex.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Casa Rex

PROFILE:
Casa Rex is an international highly awarded design consultancy, with offices in São Paulo and London. Headed up by Gustavo Piqueira a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware.

NOMINATION DETAILS

Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira is a Nominee in Packaging Design Category.

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AWARD DETAILS

Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Gustavo Piqueira for design Brigaderia Easter Edition 2012 here.

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