Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira

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DESIGN DETAILS
DESIGN NAME:
Brigaderia Easter Edition 2012

PRIMARY FUNCTION:
Packaging

INSPIRATION:
At such commemorative times of the year, when brands tend to use similar visual codes, there is nothing better than moving away from clichés. So we have taken Brigaderia - a Brazilian confectionery store that sells brigadeiro sweets - back to more nostalgic times, by adapting vintage advertisements that had previously prompted popular products (such as margarine, soap and even television sets - all of which, have nothing to do with brigadeiros), and replacing them with images of the sweets.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project moves away from clichéd easter designs, by re-creating advertising prints from the 50s and 60s, using 'brigadeiro9; sweet as the focal point. - By combining the brand's vibrant visual universe and positioning the brigadeiros into the vintage ads, the visual identity becomes a pictorial representation of old advertising set within a new context. Fun, and certainly unique.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The packaging was created especially for an easter limited edition in March, 2012, and it lasted as long as easter season.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Several different packages were developed for the brigadeiro sweets. Most of them are made out of paper and there are also some wooden boxes covered with textured fabric.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
packaging, easter, limited edition, unique, casa rex, brigadeiro

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-09-25 09:55:37

TEAM MEMBERS (3) :
Creative director: Gustavo Piqueira / Samia Jacintho, Design: Gustavo Piqueira/ Samia Jacintho / Ana Lobo / Danilo Helvadjian and Assistant designers: Caroline Vapsys/ Marianne Meni

IMAGE CREDITS:
Gustavo Piqueira, 2012.

Visit the following page to learn more: http://www.casarex.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Casa Rex

PROFILE:
Casa Rex is an international highly awarded design consultancy, with offices in São Paulo and London. Headed up by Gustavo Piqueira a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware.

NOMINATION DETAILS

Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Gustavo Piqueira for design Brigaderia Easter Edition 2012 here.

· Press Members: Login or Register to request an exclusive interview with Gustavo Piqueira.

· Click here to register inorder to view the profile and other works by Gustavo Piqueira.
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