Inspired by the unique character of stamp edges. Established in 1841, Hongkong Post renowned with its history rooted deeply in our lives. This project aims to REBRAND the HKP, RESHAPE the space and REORGANIZE the signage system. By capturing the wavy edges appear in most postal related icons like stamps and postal chops, we seamlessly integrate everything into these curves to give them a new meaning. Also, with the new signage system, customers can intuitively acquire information from icons to descriptions. Life should be simple but wonderful.