Hongkong Post: Mongkok
Inspired by the unique character of stamp edges, we analyzed its spatial quality and turned into a new icon for post office.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Established in 1841, Hongkong Post renowned with its history rooted deeply in our lives. This project aims to REBRAND the HKP, RESHAPE the space and REORGANIZE the signage system.
By capturing the wavy edges appear in most postal related icons like stamps and postal chops, we seamlessly integrate everything into these curves to give them a new meaning. Also, with the new signage system, customers can intuitively acquire information from icons to descriptions.
Life should be simple but wonderful.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The design stage started in March 2011 to July 2011 and the construction started in July 2011 to November 2011.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Creative, Rebrand, Reshape, Reorganize, stamp, integrate, curve, signage
TEAM MEMBERS (4) :
Karr Yip (Chief Designer), Wilson Lee (Chief Designer), Alison Chiu (Design Team Member) and Kit Cheuk (Design Team Member)
Karr Yip, 2011.