The NYC follows Biomega’s design principle of visibility, usability, longevity and integration. The head cover, brakes, gears and cables are integrated. The bike has an MTB front mudguard that’s built in. The bike is optimized for the city and made in lightweight aluminum. It is chainless: The transmission is a belt drive. It is a high design lifestyle object meant to compete with cars of the same lifestyle rather than bikes.

Biomega is a premium urban bicycle brand, alone in its category. Biomega designs and develops bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making ‘furniture for urban locomotion’, developing bicycles so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega brings social innovation, design thinking and urban lifestyle to the world of bicycles, that start in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson and Ross Lovegrove. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark. For more information, please visit www.biomega.com