Biomega NYC Bicycle by Jens Martin Skibsted

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DESIGN DETAILS
DESIGN NAME:
Biomega NYC

PRIMARY FUNCTION:
Bicycle

INSPIRATION:
Inspired by Biomega's design principle of integrating parts. Here it's an MTB mudguard that's build in.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The NYC follows Biomega’s design principle of visibility, usability, longevity and integration. The head cover, brakes, gears and cables are integrated. The bike has an MTB front mudguard that’s built in. The bike is optimized for the city and made in lightweight aluminum. It is chainless: The transmission is a belt drive. It is a high design lifestyle object meant to compete with cars of the same lifestyle rather than bikes.

OPERATION / FLOW / INTERACTION:
It is a bicycle that is optimized for city use. City bikes are ordinarily of lower quality. It is somewhat aggressive / dynamic to handle compared to a normal city bike. It is made to last longer than an ordinary bike. The carbon belt drive is part of that effort.

PROJECT DURATION AND LOCATION:
The project started in Copenhagen January 2010 and was shown at Eurobike in Friedrichshafen September 2010.

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The NYC is build for sustainability. All parts are in Aluminum or Stainless Steel. Instead of a chain drive we use a carbon belt drive. Wheel set are in 26” and the rear hub has an internal 8 speed gearbox. Integrated mudguard in the down tube, made by hydro forming. Many parts are proprietary. The products live up to the highest industry standards. Aggressive riding style.

SPECIFICATIONS / TECHNICAL PROPERTIES:
As a start the NYC is introduced in two sizes a Medium (51 cm) and a Large (55 cm). Wheel size is 26’’. The bike has a total weight of approximate 17 kg. When shipped the bike is packed in double layer cardboard box measuring 20cm x 80cm 140cm.

TAGS:
City bike, urban mobility, belt drive, integrated mudguard

RESEARCH ABSTRACT:
Most of our research was anthropological and market based. Our research objective was to find a way to compete with cars in city centers rather than bicycles. We looked at the competitive advantage that cars have and what make users change behavior or rather what happens when there's a format war. We used simple market research and design tools. We found that city bikes are generally of inferior quality to sports bikes and that bicycles celebrate complexity contrary to most other consumer end products; that bikes last only three years in average - which also depreciates their value; that cars outcome bikes based on their lifestyle offering not their functionality. Our hypothesis is that by using design principles from the car industry, we can compete on lifestyle. By having more bikes in cities we get faster moving citizens which is linked to a city's economic performance, we get healthier inhabitants, less polution and CO2 emission and seemingly less equity division. Cities account for over 50% of the world's population today and an estimated 80% by 2050.

CHALLENGE:
The challenge has been to translate cars competitive advantages into a very old typology such as the bike.

ADDED DATE:
2010-11-15 02:40:37

TEAM MEMBERS (4) :
KiBiSi:, - Jens Martin Skibsted, - Lars Holme Larsen and - Bjarke Ingels

IMAGE CREDITS:
Jens Martin Skibsted, 2010.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Biomega ApS

PROFILE:
Biomega is a premium urban bicycle brand, alone in its category. Biomega designs and develops bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making ‘furniture for urban locomotion’, developing bicycles so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega brings social innovation, design thinking and urban lifestyle to the world of bicycles, that start in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson and Ross Lovegrove. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark. For more information, please visit www.biomega.com

NOMINATION DETAILS

Biomega Nyc Bicycle by Jens Martin Skibsted is a Nominee in Vehicle, Mobility and Transportation Design Category.

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AWARD DETAILS

Biomega Nyc Bicycle by Jens Martin Skibsted is Winner in Vehicle, Mobility and Transportation Design Category, 2010 - 2011.



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