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Lam Wai Ming Boom fashion brand roadshow in China
Boom fashion brand roadshow in China is Silver Design Award winner in 2010 - 2011 Interior Space and Exhibition Design Award Category.
Boom fashion brand roadshow in China

This is an exhibition design project for a trendy fashion brand’s roadshow in China. The theme of this roadshow highlights the youth’s potential to stylize their own image, and symbolizes the explosive noise this roadshow made in the public. Zigzag form was used as the major visual element, but with different configurations when applied in the booths in different cities. The structure of the exhibition booths were all “kit-of-parts” prefabricated in factory and installed on site. Some parts can be reused or reconfigured to form a new booth design for the next stop of the roadshow.

Boom fashion brand roadshow in China
Lam Wai Ming Boom
Lam Wai Ming fashion brand roadshow in China
Lam Wai Ming design
Lam Wai Ming design