fashion brand roadshow in China
“Boom” was the theme of this exhibition, which not only highlighted the youth’s potential to create their own dressing styles, but also symbolized the noises of these exhibitions created in public as a bomb exploded.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To implement this concept, the zigzag form was used as a basic visual element and feature, but with different implementations and configurations used in different booth’s designs.
In Hangzhou, a massive black box with zigzag edges was centered at the exhibition booth which served as meeting rooms. In Wuhan, the zigzag form was used at the facade design as a visual statement.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in April 2009 and finished in August 2009, and was exhibited in Hangzhou & Wuhan, China in August 2009.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
All parts of the exhibition booth structures were designed as “kit-of-parts” components, which were prefabricated in factory and to be installed on site. Some parts can be reused or reconfigured to form a new booth design in future in order to comply with the cost and environmental concerns.
SPECIFICATIONS / TECHNICAL PROPERTIES:
boom, fashion, zigzag
TEAM MEMBERS (6) :
Lam Wai Ming,, Kent Wong,, Zhang Xing,, Lansy Dai,, Fang Huan Huan, and Esther Yeung
Lam Wai Ming, 2010.