Design Rs for Valencia is a creative solidarity initiative responding to the devastating Dana floods. In collaboration with Graffica and powered by Truyol Digital, Squared contributed three original artworks for a limited edition charity sale. Designed to symbolize resilience, unity, and renewal, the posters transform design into direct action. The campaign not only raised essential funds but also reinforces the power of creativity in fostering social change and collective impact.
Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail. After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas.
Gràffica is a magazine on design, creativity, and visual culture, available in both digital and print versions. It is the most widely read publication in Spanish.