DESIGN NAME: Design Rs For Valencia
PRIMARY FUNCTION: Poster
INSPIRATION: The three posters - Souls of Water, Solidarity Traces, and Boots of Hope, embody resilience, unity, and renewal in response to the DANA floods.
Souls of Water symbolizes the dual power of water, both destructive and life-giving, honouring those affected.
Solidarity Traces captures the lasting impact of collective support and shared responsibility.
Boots of Hope represents action and recovery, reminding us that every step forward makes a difference.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designers for Valencia is a creative solidarity initiative responding to the aftermath of the DANA floods. In collaboration with Gràffica and powered by Truyol Digital, Squared contributed original artworks for a limited-edition charity sale. This project demonstrates the power of design as a force for social good, transforming creativity into tangible aid while fostering a sense of unity and collective impact within the creative community.
OPERATION / FLOW / INTERACTION: The project engages the community through art-driven fundraising. Supporters purchase limited-edition posters, with all proceeds donated to DANA relief efforts. Each design serves as both a collectible artwork and a symbol of solidarity, transforming creativity into direct aid.
PROJECT DURATION AND LOCATION: The project started around November 2024 and finished in February 2025.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Crafted with meticulous illustrations, each poster was designed to evoke emotion and solidarity. Printed by Truyol Digital using high-quality materials and precision techniques.
SPECIFICATIONS / TECHNICAL PROPERTIES: Three posters A0.
TAGS: social impact, creative solidarity, charity design, graphic activism, community support, fundraising art, design for good, visual storytelling, humanitarian aid, poster design, resilience, unity, social change, collaborative art, designers for valencia, dana relief, art with purpose, philanthropy through design, creative activism, design that gives back
RESEARCH ABSTRACT: There was no research needed.
CHALLENGE: The creative challenge consisted in showing both the devastating consequences and giving hope in one single illustration.
ADDED DATE: 2025-04-03 02:21:02
TEAM MEMBERS (4) : Creative Director: Yana Okoliyska, Strategy & Marketing Director: Marina Varlyakova, Illustration: Yana Okoliyska and Graphic Designer: Desi Todorova
IMAGE CREDITS: Squared, 2024.
|