House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.

Why Agency is a creative studio based in Skopje, working across design, communication, and strategy. The studio collaborates with clients, institutions, and partners on projects involving visual identity, editorial design, digital platforms, and content development. Its process is grounded in research, dialogue, and multidisciplinary thinking, resulting in adaptable design systems that respond to context and function. Why Agency works across sectors including culture, education, technology, and public services, focusing on clarity, structure, and long-term usability in both digital and physical media.

Smaragd 1969 is a distinguished jewelry brand based in Skopje, North Macedonia, with a rich tradition in crafting fine jewelry since its establishment in 1969. The brand offers a wide range of designer jewelry of premium quality, aiming to provide elegance and sophistication to its clientele. Smaragd 1969 operates three retail locations in Skopje. Established in 2016, Why Creative offers exquisite innovative solutions tailored to consumer’s needs and preferences. Focused on graphic design, video production, photography, 3D animation, and Illustration we provide meticulous executions of your requests due to our extensive prior experience. Founded by a young and energetic team of people made to create and bound to satisfy clients, Why Creative makes creating campaigns and branding very stress-free. It even makes it fun.