House of Smaragd Advent Box by Rilind Hoxha and Haris Murich

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DESIGN DETAILS
DESIGN NAME:
House of Smaragd

PRIMARY FUNCTION:
Advent Box

INSPIRATION:
The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.

OPERATION / FLOW / INTERACTION:
The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.

PROJECT DURATION AND LOCATION:
The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sketched and Produced in Adobe Illustrator. Print execution done by hand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
164x164x42mm, Gold plated & ecologically colored recycled paper.

TAGS:
Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.

RESEARCH ABSTRACT:
The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.

CHALLENGE:
The hardest part was what the theme of the advent box was gonna be. The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor. The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.

ADDED DATE:
2025-03-15 15:56:54

TEAM MEMBERS (2) :
Rilind Hoxha - Executive Direction & Production and Haris Murich - Creative Direction

IMAGE CREDITS:
Filip Shutarov

Visit the following page to learn more: https://www.instagram.com/p/DDXJlw_IrQW/?img_ index=1


CLIENT/STUDIO/BRAND DETAILS
NAME:
Smaragd 1969 / Why Agency

PROFILE:
Smaragd 1969 is a distinguished jewelry brand based in Skopje, North Macedonia, with a rich tradition in crafting fine jewelry since its establishment in 1969. The brand offers a wide range of designer jewelry of premium quality, aiming to provide elegance and sophistication to its clientele. Smaragd 1969 operates three retail locations in Skopje. Established in 2016, Why Creative offers exquisite innovative solutions tailored to consumer’s needs and preferences. Focused on graphic design, video production, photography, 3D animation, and Illustration we provide meticulous executions of your requests due to our extensive prior experience. Founded by a young and energetic team of people made to create and bound to satisfy clients, Why Creative makes creating campaigns and branding very stress-free. It even makes it fun.



NOMINATION DETAILS

House of Smaragd Advent Box by Rilind Hoxha and Haris Murich is a Nominee in Giftware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

House of Smaragd Advent Box by Rilind Hoxha and Haris Murich is Winner in Giftware Design Category, 2024 - 2025.

· Read the interview with designer Rilind Hoxha and Haris Murich for design House of Smaragd here.

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· Click here to register inorder to view the profile and other works by Rilind Hoxha and Haris Murich.


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