Samsung's latest campaign blends national pride, sports excellence, and advanced technology to reaffirm its leadership in television innovation. Featuring Ahmed El Gendy, it highlights speed, precision, and quality, traits shared by elite athletes and Samsung’s AI powered TV. With dynamic visuals and immersive storytelling, the campaign showcases El Gendy and Samsung’s commitment to excellence. Globally Made in Egypt, it reflects world class performance and redefines the viewing experience.

Moataz is a highly skilled and experienced creative professional with a strong background in art and design direction. His experience working with international and local brands, as well as his team leadership and management skills, are notable assets. Some highlights of his profile include: International experience: Worked with global brands and agencies. Regional recognition: Published in several Middle Eastern countries. Leadership skills: Proven track record of team management. Moataz's expertise and achievements make him a valuable asset in the creative industry.

Samsung Electronics is a global leader in consumer electronics, specializing in cutting-edge display technology, smart home innovations, and ai driven solutions. With a strong presence in Egypt, Samsung manufactures high quality televisions designed to deliver superior performance, immersive viewing experiences, and advanced ai powered upscaling. The company’s commitment to technological excellence and local production reinforces its position as a market leader, ensuring that its products meet the evolving demands of consumers worldwide. This project aligns with Samsung's vision of innovation and global leadership in the tv industry.