Globally Made in Egypt Branding Campaign by Moataz Mohamed |
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| DESIGN NAME: Globally Made in Egypt PRIMARY FUNCTION: Branding Campaign INSPIRATION: The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation. OPERATION / FLOW / INTERACTION: The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms. PROJECT DURATION AND LOCATION: The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets. |
PRODUCTION / REALIZATION TECHNOLOGY: The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definitio SPECIFICATIONS / TECHNICAL PROPERTIES: tv models featured: neo qled 8k, oled, the frame display technology: ai powered upscaling, ultra fast refresh rates, deep contrast Resolution: 8k for neo qled 8k, oled, the frame Technical Focus: Precision color rendering, immersive display quality, motion smoothness for sports and action content. Campaign format: ooh (out-of-home), digital ads, and social media visuals. TAGS: Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing RESEARCH ABSTRACT: This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership. CHALLENGE: One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation. Let me know if you need any refinements! ADDED DATE: 2025-03-03 15:22:14 TEAM MEMBERS (1) : IMAGE CREDITS: Creative Director: (Moataz Mohamed). PATENTS/COPYRIGHTS: Copyrights belong to Samsung Electronics, 2025. Trademark: "Samsung AI TV" (2025) Samsung Electronics. All visual and conceptual assets used in the campaign are the intellectual property of Samsung Electronics and its creative partners. |
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| Visit the following page to learn more: https://short-link.me/VGlV | |||||
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NAME: Samsung Electronics Egypt PROFILE: Samsung Electronics is a global leader in consumer electronics, specializing in cutting-edge display technology, smart home innovations, and ai driven solutions. With a strong presence in Egypt, Samsung manufactures high quality televisions designed to deliver superior performance, immersive viewing experiences, and advanced ai powered upscaling. The company’s commitment to technological excellence and local production reinforces its position as a market leader, ensuring that its products meet the evolving demands of consumers worldwide. This project aligns with Samsung's vision of innovation and global leadership in the tv industry. |
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Globally Made in Egypt Branding Campaign by Moataz Mohamed is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer Moataz Mohamed for design Globally Made in Egypt here.· Press Members: Login or Register to request an exclusive interview with Moataz Mohamed. · Click here to register inorder to view the profile and other works by Moataz Mohamed. |
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