The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content. On its 60th anniversary, Ghafari Chemical Industries underwent a significant transformation, including a rebranding process, a revamp of its visual identity and packaging, and the launch of new products, all of which needed to be highlighted at the exhibition.

I, Mohammad Hakiminia, as an architect, am deeply committed to the integrity of conceptual originality as the core of artistic expression. My practice is centered on the development of innovative, diagram-driven ideas that inform and shape architectural thought.

Ghaffari Chemical Industries Corp. was established in 1964 thanks to attempts of Mohsen Ghaffari Ghazi Saeid (Eng.).using most modern technologies, quality control units and advanced formulation laboratories, science-based R&D Unitand its experienced and specialized personnel, this company has become the most credible manufacturer in chemical industries in the middle-east. The first product of this company was Ghaffari Twin Glues and during its years of activity, the company has added various products to its products list and offered them into local and foreign markets, with increasing development and use of modern technologies.