Ghaffari Exhibition Booth by Mohammad Hakiminia

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DESIGN DETAILS
DESIGN NAME:
Ghaffari

PRIMARY FUNCTION:
Exhibition Booth

INSPIRATION:
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.

OPERATION / FLOW / INTERACTION:
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.

PROJECT DURATION AND LOCATION:
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.

PRODUCTION / REALIZATION TECHNOLOGY:
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center

TAGS:
Ghaffari, Exhibition, Design, Architecture

RESEARCH ABSTRACT:
• A studio-like space for product testing and new product demonstrations • An area for interviews • A designated spot for photo opportunities and brand engagement

CHALLENGE:
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design

ADDED DATE:
2025-02-28 14:09:22

TEAM MEMBERS (1) :


IMAGE CREDITS:
-

Visit the following page to learn more: https://www.ghaffari.co/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Ghaffari Chemical Industries Corp.

PROFILE:
Ghaffari Chemical Industries Corp. was established in 1964 thanks to attempts of Mohsen Ghaffari Ghazi Saeid (Eng.).using most modern technologies, quality control units and advanced formulation laboratories, science-based R&D Unitand its experienced and specialized personnel, this company has become the most credible manufacturer in chemical industries in the middle-east. The first product of this company was Ghaffari Twin Glues and during its years of activity, the company has added various products to its products list and offered them into local and foreign markets, with increasing development and use of modern technologies.



NOMINATION DETAILS

Ghaffari Exhibition Booth by Mohammad Hakiminia is a Nominee in Trade Show Architecture, Interiors, and Exhibit Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Mohammad Hakiminia when results are announced.


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