DESIGN NAME: Ghaffari
PRIMARY FUNCTION: Exhibition Booth
INSPIRATION: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
OPERATION / FLOW / INTERACTION: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
PROJECT DURATION AND LOCATION: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
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PRODUCTION / REALIZATION TECHNOLOGY: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
SPECIFICATIONS / TECHNICAL PROPERTIES: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
TAGS: Ghaffari, Exhibition, Design, Architecture
RESEARCH ABSTRACT: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
CHALLENGE: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
ADDED DATE: 2025-02-28 14:09:22
TEAM MEMBERS (1) :
IMAGE CREDITS: -
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