Batchwell's reimagined packaging merges bold modern retro aesthetics with refined craftsmanship, creating a visually striking yet highly functional design. Vibrant colors and clean typography enhance shelf presence, while lightweight pouches and intuitive sachets ensure effortless usability. Balancing artisanal quality with convenience, the design allows consumers to enjoy premium cocktails anytime, anywhere. Every detail enhances the drinking experience, making craft cocktails more accessible and enjoyable with minimal effort.

Po-Hsuan Chu is a Brooklyn-based graphic designer with nearly a decade of experience in branding, packaging, and visual storytelling. She has collaborated with brands like Batchwell and NOMO, leading rebranding efforts and crafting impactful visuals. Passionate about design as a cultural connector, she engages with creative spaces like Amant and Practice Studio. Elsa’s work blends strategy and artistry, earning recognition in industry competitions like the DIELINE Awards. Dedicated to pushing creative boundaries, she continues to shape meaningful brand experiences that inspire and engage.

Batchwell believes quality cocktails should be effortless. No more time wasted on shopping, prepping, or cleaning—just pour, shake, and sip in under a minute. Designed for those who appreciate quality, live on the go, or love to host, Batchwell makes great drinks easy.