Batchwell Branding Project by Po-Hsuan Chu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Batchwell PRIMARY FUNCTION: Branding Project INSPIRATION: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly. OPERATION / FLOW / INTERACTION: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip. PROJECT DURATION AND LOCATION: Duration: 2023-2024 Location: VENICE BEACH, CA FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging: 6.5” x 8” x 3” TAGS: Cocktail Dry Mix, Packaging Design, Food and Beverage Design RESEARCH ABSTRACT: Designed for Real Moments Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time. A New Era Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love. Before Batchwell, you had to choose between quality or convenience. Now, you get both. CHALLENGE: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use. ADDED DATE: 2025-02-28 11:11:12 TEAM MEMBERS (1) : IMAGE CREDITS: Po-Hsuan Chu, 2024. |
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| Visit the following page to learn more: https://webatchwell.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Batchwell PROFILE: Batchwell believes quality cocktails should be effortless. No more time wasted on shopping, prepping, or cleaning—just pour, shake, and sip in under a minute. Designed for those who appreciate quality, live on the go, or love to host, Batchwell makes great drinks easy. |
| AWARD DETAILS | |
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Batchwell Branding Project by PO-Hsuan Chu is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Po-Hsuan Chu for design Batchwell here.· Press Members: Login or Register to request an exclusive interview with Po-Hsuan Chu. · Click here to register inorder to view the profile and other works by Po-Hsuan Chu. |
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