PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

Anton Bukoros is a designer with over five years of experience in developing visual communication systems for companies operating in international markets, including the United States, Canada, Australia, and the Netherlands. His work spans collaborations with technology startups as well as established businesses undergoing structural or brand transformations. He focuses on building visual design systems that support and align with organizational business objectives