The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

Moutai Industrial Design Center: a product creative design agency of Kweichow Moutai Group, responsible for coordinating the product planning, R&D and innovative designs of the whole group. The Centre has a team of 17 staff members and has completed more than 110 tasks. LHD: Founded by Mr Luo Heng, a famous designer, LHD is a domestic senior brand design company, integrating brand planning, product industrial design, film and television production, prototyping and promoting oriental ceramics and liquor culture as a whole, and has won many international and domestic design awards.