Moutai Dream Red Wine Packaging by Heng Luo and Yi Huang |
Home > Winners > #170889 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Moutai Dream Red PRIMARY FUNCTION: Wine Packaging INSPIRATION: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal. OPERATION / FLOW / INTERACTION: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look. PROJECT DURATION AND LOCATION: Renhuai city, 5 March 2024-19 April 2024 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship. SPECIFICATIONS / TECHNICAL PROPERTIES: 137x137x360mm TAGS: Moutai, Wine, Chinese Red, Dream, Romance RESEARCH ABSTRACT: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end. CHALLENGE: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction. ADDED DATE: 2025-02-28 09:39:50 TEAM MEMBERS (2) : Heng Luo and Yi Huang IMAGE CREDITS: Moutai Industrial Design Center |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Moutai Industrial Design Center PROFILE: Moutai Industrial Design Center: a product creative design agency of Kweichow Moutai Group, responsible for coordinating the product planning, R&D and innovative designs of the whole group. The Centre has a team of 17 staff members and has completed more than 110 tasks. LHD: Founded by Mr Luo Heng, a famous designer, LHD is a domestic senior brand design company, integrating brand planning, product industrial design, film and television production, prototyping and promoting oriental ceramics and liquor culture as a whole, and has won many international and domestic design awards. |
| AWARD DETAILS | |
 |
Moutai Dream Red Wine Packaging by Heng Luo and Yi Huang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Heng Luo and Yi Huang for design Moutai Dream Red here.· Press Members: Login or Register to request an exclusive interview with Heng Luo and Yi Huang. · Click here to view the profile and other works by Heng Luo and Yi Huang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Heng Luo and Yi Huang's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
