Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
I am a designer and have been in the design industry for many years. With good knowledge and skills in design theory and good teamwork, I am able to accurately understand clients' needs and provide creative solutions. I constantly pay attention to the fresh and trends in the design field to improve my design ability and adapt to the development of the industry.
Jiangsu Shuanggou Distillery Co., Ltd. is located in Suqian city, Jiangsu province, the capital of Chinese liquor. It is located in Shuanggou town, a thousand-year-old town surrounded by Huaihe River and Hongze Lake. First, the brewing environment is unique. Second, the long history of genetic origin. Third, the brewing process is unique and ultimate. Fourth, the corporate culture is profound and long-standing. Fifth, the product quality is outstanding. Facing the new opportunities of strategic breakthrough, model innovation and channel expansion, Shuanggou Distillery will continue to give full play to the advantages of well-known liquors, and devote itself to depicting the new blueprint of "Colorful Shuanggou" and "Ten Billion Shuanggou", and to comprehensively create the "brand-name liquors, nationalization and high-endization".