Su Jiu Dong Po Baijiu Packaging by Liandong Zhang and Xueqian Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Su Jiu Dong Po PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture. OPERATION / FLOW / INTERACTION: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.” PROJECT DURATION AND LOCATION: 2024.5-2025.1 Nanjing, Jiangsu province FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience. SPECIFICATIONS / TECHNICAL PROPERTIES: 300mmX120mmX420mm TAGS: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor RESEARCH ABSTRACT: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations. CHALLENGE: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks. ADDED DATE: 2025-02-28 08:54:30 TEAM MEMBERS (4) : Liandong Zhang, Xueqian Zhang, Ru Li and Jiawei He IMAGE CREDITS: Jiangsu Shuanggou Distillery Co., Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jiangsu Shuanggou Distillery Co., Ltd PROFILE: Jiangsu Shuanggou Distillery Co., Ltd. is located in Suqian city, Jiangsu province, the capital of Chinese liquor. It is located in Shuanggou town, a thousand-year-old town surrounded by Huaihe River and Hongze Lake. First, the brewing environment is unique. Second, the long history of genetic origin. Third, the brewing process is unique and ultimate. Fourth, the corporate culture is profound and long-standing. Fifth, the product quality is outstanding. Facing the new opportunities of strategic breakthrough, model innovation and channel expansion, Shuanggou Distillery will continue to give full play to the advantages of well-known liquors, and devote itself to depicting the new blueprint of "Colorful Shuanggou" and "Ten Billion Shuanggou", and to comprehensively create the "brand-name liquors, nationalization and high-endization". |
| AWARD DETAILS | |
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Su Jiu Dong PO Baijiu Packaging by Liandong Zhang and Xueqian Zhang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Liandong Zhang and Xueqian Zhang for design Su Jiu Dong Po here.· Press Members: Login or Register to request an exclusive interview with Liandong Zhang and Xueqian Zhang. · Click here to register inorder to view the profile and other works by Liandong Zhang and Xueqian Zhang. |
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