The concept is Opening the Path, The Honki Way. It defines Honki as Seriousness, as having a clear goal and taking concrete steps toward it. Those who master the structured approach to business development can use it to create new paths. The desire to foster many Honki individuals is represented in the H shaped frame, symbolizing structure, and the logotype, inspired by a factory, representing production. The variable design of the symbol and font reflects adaptability across all industries and fields.

Daichi Takizawa is a Tokyo-based art director and graphic designer specializing in logo and visual identity design. He approaches projects from the conceptual phase, focusing not only on visuals but also on strategic planning. His work has been recognized internationally, including the Grand Prix in the J-Startup Logo Design Award by Japan’s Ministry of Economy, Trade and Industry (2018), as well as Gold, Silver, and Honorable Mention awards at Graphis Design Awards 2025 (USA). He is known for designing concise, concept-driven identities that function as long-term assets for organizations.

Honki Factory Co.,Ltd is a business development consulting firm with a mission to create a society where young people can have hope for the future. To achieve this, we offer services that systematize business development, enrich society, and nurture individuals who can shape their own future. Our main services include new business development support, talent development support, and the planning, creation, and operation of online learning services. The online learning services are specifically designed for corporate intrapreneurs, independent entrepreneurs, and educational institutions, providing an environment where anyone can create a new business. Through these services, we aim to realize the concept of a "Startup Training School", striving to build a society where young people can look forward to their future with confidence.