In this project, the designer aimed to create a design that would serve as a cultural bridge between authentic Iranian art and the modern world, making it appealing to the target market and audience. Market research revealed that this design style was unprecedented in the Iranian market, a conclusion the designer reached in collaboration with the brand. The traditional and ancient arts of Iran and Kerman have always been sources of inspiration. However, they must be implemented in a way where art serves the product and the product serves art.

He is immersed in a world of design, striving to create more creativity. He tries to gain a deeper understanding of the world by listening, observing, and touching it, and every day is a learning experience for him. He sees himself as a perpetual student of God on Earth. He believes that, until the end of our lives, we are like infants, constantly learning.

This brand has been in operation since 1969, with a focus on producing and supplying health-oriented and non-industrial products. It offers products such as nuts and dried fruits, traditional pastries, and Kermani souvenirs. The brand's goal is to create more healthy food products and supply them to the commercial market.