Kolompeh Traditional Kerman Pastries by Sajad Izadi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kolompeh PRIMARY FUNCTION: Traditional Kerman Pastries INSPIRATION: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach. OPERATION / FLOW / INTERACTION: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor. PROJECT DURATION AND LOCATION: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper. SPECIFICATIONS / TECHNICAL PROPERTIES: Width:224mm Depth:55mm Height:224mm TAGS: Packaging design, Sweets , Design, Graphic Design, Illustration RESEARCH ABSTRACT: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day. CHALLENGE: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration. ADDED DATE: 2025-02-26 11:24:36 TEAM MEMBERS (1) : Graphic Designer: Sajad Izadi IMAGE CREDITS: Graphic Designer: Sajad Izadi |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Reza Sweets and Nuts PROFILE: This brand has been in operation since 1969, with a focus on producing and supplying health-oriented and non-industrial products. It offers products such as nuts and dried fruits, traditional pastries, and Kermani souvenirs. The brand's goal is to create more healthy food products and supply them to the commercial market. |
| AWARD DETAILS | |
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Kolompeh Traditional Kerman Pastries by Sajad Izadi is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sajad Izadi for design Kolompeh here.· Press Members: Login or Register to request an exclusive interview with Sajad Izadi. · Click here to register inorder to view the profile and other works by Sajad Izadi. |
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