Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

Botond is a freelance graphic designer from Budapest, Hungary, who has an MA degree in Graphic Design from the Hungarian University of Fine Arts. His main focus lies in branding, identities, logos and trademarks. The overall aim of his work is to create simple, minimal and elegant creative solutions that are unique for the client and represent the value of the company. His visual ars poetica is to make things easily recognizable, simple, clean work suggesting continuity and eternity, using traditional tools next to systematized appearance.

Arrival is an online training planner and tracking service for amateur runners. Its core purpose is to provide a personalized experience with tailored workouts to users with diverse sporting backgrounds, goals and motivations. The central values of Arrival are a modern scientific approach and the continuous education of athletes, fostering a close coach-athlete relationship and individualization.