This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.
Chengdu Wanjiazu Technology Co., Ltd, deep into liquor brands for more than ten years, sticks to the forefront of liquor packaging and brand design in China, and is an integrated service provider integrating development, design, production, agency and advertising. The cooperation of the whole project, product packaging design, product value endorsement, marketing strategy, advertising creative design, new media operation, etc., enjoys good visibility and reputation in the industry.
Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd. It is a wholly-owned subsidiary of Moutai Group, established in 2014 and headquartered in Renhuai City, Guizhou Province. The company is mainly responsible for the marketing, promotion and sales of the Moutai brand, including the specific implementation of the positioning, planning, publicity and promotion of Moutai, as well as the management of the trademark, market research and analysis. After years of development, Kweichow Moutai Sauce Wine Marketing Co., Ltd. has become one of the leading enterprises in the Chinese wine market, enjoying high visibility and reputation.