The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.

Dali Foods Group is a leading Chinese food and beverage company with a diversified portfolio of products, including packaged snacks, beverages, and baked goods. Established in 1989, the company has built a strong presence in the domestic market with a focus on quality and innovation. Dali Foods operates multiple well known brands, offering a wide range of products that cater to evolving consumer preferences. The company integrates modern manufacturing processes with stringent quality control to ensure product excellence. Dali Foods is committed to sustainable development and continuous improvement, enhancing the consumer experience through product diversification and responsible business practices.