Goodness Bars redefine functional snacking with a design inspired by the sky's natural color transitions, aligning with the body's circadian rhythm. Each bar features a unique gradient reflecting different times of day, creating a seamless spectrum when placed together. This design enhances the appeal of functional ingredients, making them more desirable while redefining healthy snacking. By merging scientific credibility with emotional engagement, it transforms an intimidating ingredient list into a visually captivating and trust driven experience.

Studio Born is an independent design studio based in Miami and Istanbul, with a focus on branding, packaging, and graphic design. It was founded by the design duo Ebru Sile Goksel and Ipek Eris Ugurlu, who united their creative forces in early 2017. Studio Born’s passion is all about transforming good ideas into good design. We see our brands as our good friends and our work as inspiring memories. Thriving on a powerful identity, we all share one good journey.