Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.

Yunxin Chen Founder and creative director of “E2W Studio”, master of “DesignMart”, graduated from London College of Communication (LCC) in University of the Arts London (UAL) majoring in branding design with the first place in 2016. E2W Studio is made up of young designers born in 1990s and 1995s. Today, with the gradual awakening of national consciousness, they strive to break the old shell of traditional oriental culture through modern design language, and let more young people pay attention to their culture.

E2W Studio is made up of young designers born in 1990s and 1995s. Today, with the gradual awakening of national consciousness, E2W Studio strive to break the old shell of traditional oriental culture through modern design language, and let more young people pay attention to their own culture. At the same time, a new avant-garde perspective is established to explore more possibilities of the integration of oriental aesthetics and popular symbols, so as to empower Chinese national brands and create design works with both aesthetic and cultural force.