Threegun Packaging Design by E2W Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Threegun PRIMARY FUNCTION: Packaging Design INSPIRATION: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture. OPERATION / FLOW / INTERACTION: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively. PROJECT DURATION AND LOCATION: The project was completed in 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 58mm x Depth 134mm x Height 255mm TAGS: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity RESEARCH ABSTRACT: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into. CHALLENGE: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes. ADDED DATE: 2025-01-14 03:12:33 TEAM MEMBERS (1) : IMAGE CREDITS: Floating Stop |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: E2W Studio PROFILE: E2W Studio is made up of young designers born in 1990s and 1995s. Today, with the gradual awakening of national consciousness, E2W Studio strive to break the old shell of traditional oriental culture through modern design language, and let more young people pay attention to their own culture. At the same time, a new avant-garde perspective is established to explore more possibilities of the integration of oriental aesthetics and popular symbols, so as to empower Chinese national brands and create design works with both aesthetic and cultural force. |
| AWARD DETAILS | |
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Threegun Packaging Design by E2w Studio is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer E2W Studio for design Threegun here.· Press Members: Login or Register to request an exclusive interview with E2W Studio. · Click here to register inorder to view the profile and other works by E2W Studio. |
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