This tea packaging conveys the product's essence of lightness and beauty. The design highlights the herbal ingredients with delicate illustrations of herbs and flowers, creating a visual connection to the product's natural qualities. A traditional winding technique adds a distinctive touch while maintaining cost efficiency. The light, airy color palette enhances the sense of purity and elegance, aligning with the tea's focus on lightness. Through this design, the packaging reflects the product's unique qualities and commitment to simplicity and sustainability.
Liu Jinxin is a seasoned graphic designer and co-founder of a design firm, with over ten years of experience in the industry. Specializing in graphic design and packaging, his work has been recognized with multiple international awards, including the iF Design Award, Pentawards, DESIGN 360, Golden Pin Design Award, and Hiiibrand. Through his creative practice, Liu Jinxin contributes to shaping brand identities and enhancing visual communication across various sectors. His expertise and award-winning portfolio position him as an influential figure in contemporary design, bridging commercial success with critical recognition in the field.
Grandpa Gui is a local brand from Guangxi, which is abbreviated as "Gui" in Chinese. This region is known as the land of longevity, with many centenarians, hence the name "Grandpa Gui." We continuously explore traditional health preservation practices.